High positioning in the top search engines drives qualified traffic to relevant web sites.

Search engine optimization has changed dramatically since 2013.  Google, in particular, is actively altering its organic search results to push more firms to its paid Adwords solutions.  It’s their game and they get to make the rules.  We will tell you where we think we can win this game and, more importantly, we’ll advise you when we think we can’t so you don’t waste your money.

Local SEO — where Google shows a map in the results — has really gained traction in the past couple of years. We know how to get you into those maps!

A typical SEO project costs $450 per month — but you only pay half that monthly rate (typically $225 per month) until we’re achieving first page placement in Google or Yahoo/Bing for at least half of the phrases we’re targeting.

A lot has changed over the years in the SEO world!  There was a time when virtually any link from another website to yours was considered a “vote” for that site.  But the value of many of those “votes” eventually waned to the point where Google could actually penalize or ban sites from its results if they were engaged in unnatural linking schemes.

This penalization created a problem, of course.  On one hand, you needed to build links in order to rank in prior incarnations of Google’s ranking algorithms. On the other hand, Google has changed the rules and now no longer “likes” most of the links that you put in place years ago.  To the rescue comes Avalanche’s link removal services.

We’ll use several tools to find links coming into your site and we’ll work to remove any that we feel are not generating any significant value for you.  And in the cases where the webmaster of the linking site doesn’t respond or refuses to take down the link, there is a way we can tell Google to ignore those links.  And if Google’s Webmaster Tools has indicated that manual actions have been taken against links pointing to your site, we’ll work to get those manual actions cleaned up again so that your site is good in Google’s books.

Call us at 416-823-6095 to learn more about our link removal services!

For many industries, Facebook is the advertiser’s dream! No other medium gives you the ability to target ads at specific demographics and for as low a cost as Facebook.  Combine this absurdly low cost per exposure with Avalanche’s ability to write “apps” (programs) to customize your Facebook presence and you’ve got one incredible marketing tool!

Call us at 416-823-6095 to learn more about how Facebook ads may be right for your company.

In addition to the organic (non-paid) placement, we are well-equipped to manage paid placement campaigns with Google Adwords, Bing Ads and Yahoo Search Marketing. While typically more expensive on a per-click basis than an organic campaign, PPC has the advantage of next-to-instant placement, rather than waiting months for a natural campaign to start bearing fruit.

As part of our service, we test multiple ad variations in order to determine which ads achieve the best ‘click-through-rates’ (CTR) for various target phrases. We adjust bids and other settings and implement “remarketing” plans to ensure that we’re getting the best cost-per-click (CPC) and optimize the use of your budget. The ultimate goal of our search engine marketing efforts with PPC campaign management is to get you the greatest number of relevant clicks for your advertising dollar.

Benefit from our experience by purchasing a 4-hour block of time ($500 plus HST).  You’d be amazed at what we can tell you in a short period of time.  And if we know right off the bat that you don’t have a hope of beating Google’s current algorithm, as is the case with most real estate target phrases, we’ll let you know right away at no charge!

Call Bruce Lamb at 416-823-6095 to learn more about this option.