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Avalanche White Label Search Engine Optimization (SEO)

Your client’s web site is like their store front on the Internet. Imagine now your client’s great-looking, well-stocked store which no one but you and your closest friends and colleagues know about. Your client’s site needs to be found or it is not going to get traffic, just like a high-end boutique situated in an under-traveled part of town.


Search Engine Optimization puts your client’s website front-and-centre to searchers looking for their product or service. Our process can get your client’s website from search pages with little traffic to right up to page one. We will bring the potential customers to your client’s site.


Avalanche Search Marketing’s 100% Canadian team specializes in marketing your client’s web site, and by extension, your client’s products or services, through our proven search engine optimization (SEO) techniques.


Contact us today!


Avalanche Search Marketing Inc. has been providing search engine optimization services since 2002. Our staff has been optimizing websites for the most popular search engines since 1995 — years before Google was invented!

As our company has evolved, we have found that the majority of our new business comes from web developers who find that keeping on top of the strategies and effort required to get clients well-placed and keep them there is simply too much for them to do well.

As such, in 2019 we decided that we will no longer take on new clients directly so that we can focus on the “white label” market. We will now only take on new projects from web developers and marketing agencies.

In effect, we act as the SEO department of your agency. Some of the web development firms we’re dealing with have actually given us email accounts at their firm so that we can communicate directly with clients as if we were an employee of the company.

Affordable Search Engine Optimization

Search engine optimization (SEO) has changed dramatically since we first started doing SEO for other firms back in 2002. In 2013, Google altered its organic search results to push more firms to its paid Google Ads solutions. It’s their game and they get to make the rules.

SEO is not rocket science, but it is definitely work. We know what influences the rankings of Google and what efforts are a waste of time and have no impact.

We will tell you where we think we can win this game and, more importantly, we’ll advise you when we think SEO will not work so that you don’t waste your client’s money.

Local / Google Maps SEO

Google My Business maps are appearing in most searches that are of a local nature. For example, if your client is a dentist, it is very likely that there will be a “3-pack” of map results at the very top of the first page of Google search results when someone searches for “dentist in {cityname}”.

Getting high map placement is possible although it can be quite time consuming. Fortunately, we have a very good track record of getting our clients placed in the maps as a part of our service.

Are you a web developer or marketing agency?

As of 2019, we stopped dealing directly with end user companies and now work exclusively through web developers and marketing agencies.

If you are interested in reselling our SEO services, please call us at 416-823-6095 and let’s chat. We’ll let you know our base rates, which you can mark up as you see fit. Some of our web agencies triple what we charge them, so we know that our rates leave lots of margin for your firm, if you want.

Our ultimate goal is to make your first project with us such a success that you’ll recommend SEO services (through us) every single time that you put together a marketing plan for your client’s website.

Are you an end user company?

If you work for a company that wants to engage us directly to provide SEO services, sorry, we now only work through web developers. That said, we’ll still chat with you, so call us at 416-823-6095. But any pricing and proposals must go through your web developer.

Let's Chat!

Don’t know which on-line marketing option is best for your client?  Give us a call and we can discuss the pros and cons of each alternative you’re considering. Sometimes SEO just won’t make sense, so it’s better to know that up front.

We’ve been doing SEO since 1995 — before Google was invented — so we know what works and what doesn’t!

Frequently Asked Questions

When you’ve been doing Internet marketing since 1995 (!!!), you’ve seen a lot of things. Fads that come and go. Marketing initiatives that work for a while but then the effectiveness fades.  And some things that never had a chance to work in the first place.  Over the years, we’ve had a lot of questions about what actually drives business to an advertiser.  Here are the answers to some of those questions:

Which is better: Organic SEO or Pay-Per-Click?

The answer to this question depends on how much time you have to see results.  “Organic” search engine optimization — where we work to get your website well-placed in the non-paid search results in Google, Bing and Yahoo  — can take a very long time to see results, ranging from a month or so to up to a year or more, in the case of very competitive target phrases.  But these results don’t cost you anything with each incremental click and tend to have a higher click-through rate than paid ads. As a bonus, you tend to get found for a lot more than just the specific phrases we’re targeting.

With Pay-Per-Click (PPC) advertising, such as Google Ads, you can be getting clicks very quickly, often within hours of giving us the go-ahead. But clicks with PPC ads tend to become more expensive over time. A down-side to PPC is that clicks for which you are paying may not actually be from qualified prospects, such as when competitors click on your ads in order to cost you money (known in the trade as “click fraud”).

What do Pay-Per-Click ads cost?

The cost per click depends on the volume of people using the target search phrase, the number of competitors bidding for the target phrases, and the quality of the ad and target landing page. Dentists, for example, can easily pay $15 per click or more because there isn’t a huge volume of people searching for a dentist at any one time, yet there are lots of dentists out there bidding up the rate.  Real estate agents are typically in the $2 to $3 per click range depending on the market; there tends to be many people searching for homes for sale at any one time, although there is also a lot of competition for placement. And lawyers pay a huge amount per click — mostly because they can afford to bid and pay high amounts since the value of a single new client makes the high bids worthwhile. Ultimately, though, while we can give a pretty good guess on the cost of a click, you won’t know for sure until you actually implement a new project how much the average cost per click will be.

Why would I do Facebook ads instead of Google ads?

Google ads and organic SEO have the advantage that they show your website to a person while they are actively searching for what you are selling.  But for lots of businesses, the marketing objective is to generate awareness or brand recognition. Facebook ads can be an incredibly cost-effective way to introduce your company to the perfect demographic audience. For example, if you were a wedding planner, you could show ads to females between 22 and 32 years old who live in Toronto and who are engaged to be married (14,800 people on Facebook in this demographic).  A fancy restaurant in London Ontario could target Facebook ads to people living within 40 kilometres of the city who are employed in business and financial operations (4,600 people). If you have an identifiable demographic audience, there is usually a way on Facebook to show your ads to those people, often for a fraction of a penny per impression.

Can't I just do it all myself?

The short answer to this question is, ‘Yes, you can try to do it yourself’.  But it isn’t as easy as it might look on the surface.  It is almost impossible for non-professionals to be successful with an organic SEO program unless they are incredibly lucky or in a very uncompetitive market.  And while pay-per-click options are available to anyone, the user-interfaces are getting more and more complicated, and the features such as ‘remarketing’ are more complex to implement.  Combine the complicated interface with the fact that the campaigns need to be monitored continually to stave off ‘bid creep’ (where your average bid creeps up over time) among other wasteful occurrences, and for many people it is just far more cost-effective to leave it to the professionals.

How much does Organic SEO cost?

If you talk to 100 different SEO firms about “what it costs”, you’ll likely get 100 different prices. Everyone has a different strategy to achieve placement. Some firms charge what we feel are exorbitant rates. Others charge reasonable or low rates but do virtually nothing. So how do you make a decision?

If you are a marketing agency or web developer, please contact us and we’ll get you the typical “ballpark” rates for a project over the phone or by email. If you are an end-user company, please have your web developer contact us. 416-823-6095

We have tons of references (mostly in Ontario but some in other provinces and the U.S. as well) who can verify that we know what we’re doing!

Do you have a question not answered here?


Avalanche Search Marketing Inc.
“I trust the team at Avalanche to keep my leads coming in. Whether it is through the excellent search engine optimization they’ve achieved for my site, the targeted Facebook ads, or the remarketing campaigns in Google and Facebook, I know they’re on top of things for me, allowing me to do what I do best: Sell homes!” – ★★★★★ Jeff McFalls
Sales Representative, ReMax Centre City Realty5.0

Avalanche Search Marketing Inc.
“I’ve been working with Avalanche since 2002 and couldn’t be happier with their advice, responsiveness and execution of our on-line marketing. From the initial development of our e-commerce site and Canada-focused organic SEO, to management of our campaign to expand faster into the U.S. market, Avalanche has been there all the way!” – ★★★★★ Rick Ashworth
President & CEO, Wheels Automotive Dealer Supplies


Organic SEO Examples:


#1 in Google and Google Maps for ‘Pediatric Dentist Scarborough’ (as of May 2019)

Wheels Automotive Dealer Supplies

#1 in Google for ‘Car Dealer Supply’ (as of May 2019)


#1 in Google for ‘Wastewater Pump Parts’ (as of May 2019)


#1 in Google Maps and #1 in Google for ‘HVAC Contractors London Ontario’ (as of May 2019)

With over 50 active projects, we have lots more examples of excellent placement in Google that we’ve achieved for our clients!

Don't Be Shy

Call us at 519-964-3738 ext 2 (London), 416-823-6095 (Toronto), or toll-free at 1-888-994-2223 any time, and chat with one of our reps today.