Frequently Asked Questions

Q1: Getting Started - The Guarantee

A1: We research to find the search terms that will bring in the greatest number of potential clients for your service/product by researching and creating a search term list. We will incorporate those target search terms into a proposal for your review.

Your monthly pricing will depend on the number of target search terms and the difficulty of placing those on the first page.

There is a start-up fee of $350.  Monthly fees vary but start at $475.

Once the start-up fee is paid we begin the work of optimizing placement of your website for the target search terms.

We do not start charging the monthly fees until your website is one the first page of either Yahoo or Google for 1/2 of your target search terms. This performance guarantee separates us from all the other SEO firms and ensures you are getting your monies worth.

We suspend monthly charges should your website placement drop below this performance standard. The whole process is very automatic for you once we agree upon the search terms.

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Q2: How long does it take?

A2: Usually 3 or 4 months but can be as long as 10 months for highly competitive target search terms, however you pay NO monthly fees while we are enhancing the placement of your website in order to reach our ranking guarantee.

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Q3: Home many target search phrases do you work on?

A3: For our minimum monthly fee of $475, we typically work on between 6 and 10 phrases. The more competitive the phrases, the fewer we can work on. As an example our largest client has over 80 target phrases and they're being billed just under $3,000 per month. We strive to get you the best value in terms of relevant traffic for your dollar.

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Q4: Who picks the phrases, you or me?

A4: We start with an a conversation with you and a thorough examination of your website to understand your business. Then we'll use our tools to figure out what people are searching for in your market and for which phrases can we achieve first-page placement in a reasonable period of time. Once we share our findings with you in a proposal, we discuss them with you to come up with the definitive list of target phrases. (Good time to mention how 4 less used search terms might bring more qualified prospects to the site then 1 highly used search term)

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Q5: Once I hit the placement guarantee, do I get billed for all the months before being found?

A5: No, once we hit our minimum placement commitment, the monthly fees are charged only for each month going forward. So you get the benefit of all the time spent while we were working you up the rankings with no charge to you.

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Q6: What if a high-volume phrase doesn't get placement?

A6: High volume phrases can often be the most difficult phrases for which to hit first-page placement. It is quite possible, however to build a volume of qualified prospects using lesser searched terms. Our goal is to have a client for life – and we work every month to move you up the rankings and keep you there once you are on the first page for every search phrase. This strategy has given top-3 placement for all the search terms for the clients who stick with Avalanche.

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Q7: What is placement falls, say, 3 months down the road?

A7: If we not meeting our minimum placement commitment on your billing date, we don't bill for that month. Once we return half of your search terms to the first page we resume billing. This guarantee keeps us highly motivated to ensure you are getting excellent placement on an ongoing basis.

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Q8: Can I change the target phrases?

A8 We understand that in order to stay current in a changing business environment you will need to change your target search terms from time to time. There may be additional charges in order to add or change search terms but not in all cases.

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Q9: I don't care about Yahoo, just Google. Can we modify your guarantee?

A9: Yes, but we do charge an additional premium for a Google-only guarantee. Yahoo searches account for 30% of the search engine market share. Yahoo is the default search engine for Rogers Internet users and as such should be part of any Internet Marketing project.

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Q10: How do I handle the huge influx of clients?

A10: Traffic builds over time and you have to consider search engine optimization a long term marketing strategy. Our best placed clients are typically those who have been with us the longest.