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Code of Ethics
- Avalanche Networks will not engage in any behavior that will intentionally harm a client or a competitor.
- Avalanche Networks will not intentionally engage in activities in direct violation of a search engine's optimization guidelines.
- Avalanche Networks will not engage in behavior that breaches a client's confidentiality or privacy.
- Avalanche Networks will not deliberately violate any laws, including but not limited to trademark or copyright laws.
- Avalanche Networks will not claim another's work to be our own.
- Avalanche Networks will not intentionally mislead, harm, or offend a consumer.
- Avalanche Networks will stay current on search engine updates, changes, news, training and education.
- Avalanche Networks will set reasonable expectations for success, including timelines and potential traffic increases. When increases in traffic cannot be reasonably calculated, Avalanche Networks will inform the client of this fact.
- Avalanche Networks will always endeavour to ensure that its financial success in a project is aligned with search engine placement success.
- Avalanche Networks will not take on more than 5 (five) clients for any one target keyword phrase. There are 10 spots on the first page of Google, so our optimal situation is to have our clients in the first half of page 1.
- While Avalanche Networks may take on up to 5 clients for any one target keyword phrase, it will not give any preference to a particular client in execution of its search engine optimization techniques.
- Avalanche Networks will make its people available for SEO-related customer support (by email or telephone) within the monthly cost of the project.
- Avalanche Networks will not intentionally provide confidential client information to the public.
- Avalanche Networks will inform its clients if it finds sensitive client material within search engine results, and inform the client how this information can be kept private with a Robots Exclusion Standard file.
- Avalanche Networks will not employ false or misleading advertising regarding a client's products or services for the purpose of inflating search engine ranking or traffic.
- Avalanche Networks will comply with a client contracts and be truthful about SEO methodologies involved in the project.
- Avalanche Networks will not use deceptive practices of any kind, including but not limited to hidden links, cloaking or doorway pages within a client's website.
- Avalanche Networks will work to its best ability to increase or retain the rankings of client sites.
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